Police Brutality Corey Jones Case - 1568 Words

Police Brutality Corey Jones Case Davon Key Crititcal Thinking and Communication 1201-06 Professor DuCloux 4 April 2016 In October of 2015 in Palm Beach County Florida a young African American was shot to death though he had caused no harm. After performing at a concert, Corey Jones was headed home and while traveling on I-95 his car broke down and he was stranded on the side of the road. While stranded he contacted his brother to notify him of the situation. He then contacted roadside services and sat patiently waiting for them to arrive. Officer Nouman K. Raja dressed in plain clothing in an unmarked vehicle pulled up to Mr. Jones’ car noting that this is taking place between the hours of 2:00 and 3:00am. Mr.†¦show more content†¦Frustration, confusion and devastation were the emotions coming from Banks, who Wednesday, October 21, 2015, spoke openly about Corey and their close family (Seltzer). While discussing the incident Banks came to realize that his daughter knew the police officer, Nouman Raja, who shot Jones. The fact that the victim’s cousin knows Raja dem onstrates how small the community is. In the article Banks takes blame for the incident by stating â€Å"It just hurts to know, man, maybe if I were with him maybe it would have been different† (Seltzer). As he was speaking with the reporters he says â€Å"He didn’t know why Jones felt he needed a gun,† but said â€Å"Maybe he brought one because he travels at night for his job as a drummer† (Seltzer). Banks tells how Jones was a kind-hearted person and wouldn’t pull a gun on anyone and isn’t a violent person. While giving a description of Jones’s role in the church, Banks talked about how he worked his way up to drummer. Banks brings in other black lives matter cases and describes the difference between their cases and Mr. Jones. Noting that in other â€Å"Black Lives Matter† cases the victims wasn’t armed. The article Innocent Teen Killed by Police discusses many aspects of the case. According to the article, Raja was patrolling Palm Beach, Florida, and noticed what he thought was an abandoned car on the side of the road. When approaching the car â€Å"Palm Beach Gardens

The Etiology And Prevalence Of Asd - 916 Words

Autism spectrum disorder is not a single disorder, it comprises of a very diverse group of neurodevelopmental disorders. According to the Diagnostic and statistical manual of mental disorder 5th edition (DSM-V), diagnosis of ASDs includes three main deficits which are; having difficulties with social interaction and communication and deficit in behaviour, for example individual with ASD tend to repeat the same behaviour and they tend to be preoccupied. Under the DSM- V ASD consist of Asperger syndrome, pervasive developmental disorder not otherwise specified (PDD-NOS) and childhood disintegrative. This essay will discuss the Etiology and prevalence of ASD as well as the treatments and interventions for ASD. Research study findings will be used as evidence to support the efficacy of these treatments for ASD. Finally this essay will briefly consider some limitations of these treatments. Several empirical researches suggest that ASD is heritable and that genetic component is the key factor involved in vulnerability to ASD; most of this evidence comes from twins and family studies. Silverman et al (2002) supports the claim that ASD is genetically determined. They found that ASD was present in multiple cases within extended families. Similarly, researchers have shown that ASD is linked with several genes, such as GABRA4, GABRA2, GABRA3 etc. Ma et al., (2005), provides support for this claim, they found that GABRA4, GABRR2, GABRA2 and GABRB1 are all linked to ASD.Show MoreRelatedAutism Spectrum Disorder ( Asd ) Essay1386 Words   |  6 PagesAutism Spectrum Disorder (ASD) refers to a group of neurodevelopmental disorders characterized by impairments in social interaction and communication, as well as behaviors (e.g. movements, interests and activities) that are restricted and repetitive1,2. The Diagnostic and Statistical Manual of Mental Disorders (DSM), which was updated in 2013 (DSM-V), is used in the United States to diagnose ASD. DSM-V converts previously separate diagnoses (autistic disorder, childhood disintegrative disorderRead MoreThe National Institute Of Mental Health1690 Words   |  7 Pagespatient and the caregiver. What is Autism Spectrum Disorder (ASD)? Autism spectrum disorder is a lengthy diagnostic category that includes those with impaired social interaction and communication, and those with repetitive stereo-typed behaviors (Persico Merelli, 2014). The National Institute of Mental Health (NIH), defines the term ‘spectrum’ as a wide range of symptoms, skill, and levels of impairment or disability that kids with ASD possess. It is a disorder in where several parts of the brainRead MoreInside Autism Spectrum Disorder Essay1715 Words   |  7 Pagesexample, they may have a slower response to being pinched or being touched by a hot object. It is often perceived that Autism Spectrum Disorder is not common; however, this is not true. In 2011, some of the more recent epidemiological studies found ASD prevalence of approximately 86–91 per 10,000 in the United States alone (Zaroff Uhm, 2011). This number has only continued to rise over the past four years as this disorder continues to afflict about 1 in 50 children (Butcher, Hooley Mineka, 2014). TheseRead MoreBrain Disorders Affecting Children812 Words   |  4 Pagesincluding ID and ASDs, are the most devastating brain disorders affecting children (13). The prevalence of ASDs is on the rise, and yet, no effective treatments exist. The US Centers for Disease Control and Prevention (CDC) reported that 1 in 68 children at 8 years of age had ASDs in 2014, up 220% since 2002. ID, another severe NDD affecting 3% population characterized with IQ less than 70 (14). Over 3.5 million Americans live with ASDs suffering from life-long disabilities. An ASD family spends $60 Read MoreGender Theory1544 Words   |  7 Pagesspectrum disorder (ASD). This gender disparity, although heavily studied, is little understood. There are two main theories that attempt to explain this gender disparity: the extreme male brain theory, which is supported by research on fetal testosterone, X-chromosomes, Y-chromosomes, and the female protective effect; and the biased diagnostic criteria theory, which is also supported by many research studies that explore phenotypic differences in the symptoms of boys and girls with ASD. Ultimately,Read MoreAutism Spectrum Disorder1278 Words   |  5 Pagesthat genetic factors are playing key role in the prevalence of ASD. To begin with, U.S. Department of Health and Human Services, Centers for Disease Control and Prevention (CDC) published the relationship between the number of autistic boys and girls. The statistical evidence shows that boys are more inclined to become autistic than girls. CDC states that 1 in 42 boys and 1 in 18 9 girls were identified as having ASD. This observation shows that ASD is likely a sex-linked inheritance. Sex-liked inheritanceRead MoreIs Autism A Developmental Disorder? Essay1619 Words   |  7 Pagesseverity of the case. General symptoms presented in infancy include not babbling, cooing, or gesturing by 12 months old, not saying single words by 16 months old, and not saying two word phrases by 24 months old (Autism Society). Prevalence rates The prevalence rate of ASD in the US and the world is 1% of the population. According to the DSM-V, â€Å"It remains unclear whether higher rates reflect an expansion of the diagnostic criteria of DSM-IV to include sub-threshold cases, increased awareness, differencesRead MoreEtiological Theories Of Autism Spectrum Disorder Essay1964 Words   |  8 PagesDisorder (ASD) has increased (Lai et al., 2014). According to the United States Centers for Disease Control and Prevention (CDC), ASD is currently identified in approximately 1 out of 68 children living in the United States, compared to 1 in 10,000 children in 1980 (Baio, 2014). The rise in ASD prevalence highlights the need to continue research into etiology, risk factors, and effective treatments. Purpose: This paper is a critical review of current scientific studies that have focused on the ASD populationRead MoreThe Neurodevelopmental Disorders ( Asd )1693 Words   |  7 Pagesoccupational functioning. Autism spectrum disord er (ASD) is newly classified as such; it was once classified as â€Å"Asperger’s Syndrome.† ASD is a severe neurodevelopmental impairment. The disorder limits the functioning capabilities of children and their capacity to communicate as well as interact with others. ASD effects how children perceive the world around them; socializing with others happens to be the most vital piece of development. Onset for ASD can occur as early as infancy, some children, howeverRead MoreUnderstanding Autism And The Different Disorders On The Autism Spectrum1225 Words   |  5 Pages(FXS), which is also termed Martin-Bell syndrome. This essay will review the literature on FXS including the prevalence of it, the importance of early intervention strategies, the types of treatments that can be used with FXS and behaviors that are related to individuals that are diagnosed with FXS. Etiology The etiology of autism may include genetic, environmental, and autoimmune etiologies (Levy, Mandell, Schultz, 2009). Although, autism may originate from any one of these categories, Fragile

Mono Lake Committee Free Essays

The atmosphere here makes you feel at peace with yourself. Not only do people FRR mom all over the world come here; photographers, journalists, ornithologists, but even locals come to connect with nature. As I am meditating on the shore line of Mono Lake, I begin to take in my sours endings. We will write a custom essay sample on Mono Lake Committee or any similar topic only for you Order Now The scenery is unique and brings me peace. It unifies me with who I am and who I will become. I feel the UN baking down on me as a breeze lifts the smell of salt water towards me. When that settles, pick up a thick earthy smell that reminds me of wet grass. It’s easy to notice different types of birds flying around, for example, lake birds and shore birds, Canadian geese, California g lulls, an osprey flying off the towering tuffs. It’s amazing how the tuffs are composed of the same subs dances and yet they each have their own complexity. Was fascinated by the seagulls’ nests tucked into the tuffs. If this lake wasn’t here, there would be no place for the birds to rest and eat. Mono Lake isn’t just a lake, it’s a special lake. This lake is ever changing, there’s always something new. Every hind around me is peaceful and yet buzzing with life. Places like Mono Lake matter because it gives people the chance to connect w tit nature and in today’s overstretched world it’s important to rest and reflect on life. In the cit y, there’s no woods for people especially kids, to explore and discover places like these. No matter how many times people drive past this magical place, it never gets old. How to cite Mono Lake Committee, Papers

Would Focus On Include Math Vocabularies †Myassignmenthelp.Com

Questions: How Was The Activity Beneficial To You? How Have You Learnt To Construct Essays In Relation To This Lesson? Answers: Introduction Scaffolding literacy is very apparent given the basis used on the socio cultural kind of theories. The learners will easily get to learn the texts way beyond their ability to read. The key areas that this lesson plans would focus on include math vocabularies. The specific words would include those which describe the measurements and the shapes of items. Different lesson plans would be utilized involving those applied for measuring a different kind of items such as time, money and objects (Cronin, 2015). Quality texts would be applicable throughout the lesson plans since they describe exemplary kinds of genres for teaching, reading, and writing. Explicit teaching is applicable to the entire language and written texts through the application of deliberate designs for sequencing lessons. Teaching a language is the first step towards improving the literacy levels of students. They ought to be taught school language and the way the literate texts tend to accounting. All learners must have a focused program that teaches them the acceptable standards (Doyle, J., Cuthill, M., McDonald, L., Keppell, 2014). Additionally, mainstream students may fail to attend schools and further benefit from the program based on the school language. Assessment Limits/Standards: What are the skills that children ought to learn? Which standards should they address in this lesson? Agenda: What is my class flow snapshot like? The daily do-now querries Motivation Discussion and introductory part including the text code and annotation Smaller groups assignments Individual practice summary Wrapping up action Exit tickets Lesson Learning Target: What should my students know by the end of this lesson? What must they do to learn it? I may analyze or summarize the text by applying text codes and column notes Time Instructional Sequence Formative Assessment 5 min Get ready/ Drill/ Do it Now: What is that meaningful act that students would complete soonest possible as they get into theclass? The students will come up with text features lists They will describe the application of each feature list They will submit their homework on the Scavenger Hunt. All the drill questions would be provided with answers on a daily basis and submitted for collection every Friday(Johnston, 2013) 3-5 min Engagement/Motivation: o How will my students interests be sparked? o Is there any firsthand knowledge that can be tapped? o Must their vocabulary be cleared? o Should students undertake brainstorming exercises prior to the start of the lesson? The students should discussion the vocabularies that they have learned throughout the assignment(Rodrigues, L., Smith, 2014). 10-12 min All students instruction: o The focuses areas include explicit teaching, modeling, strategy demonstrating, activate initial knowledge, common reading, discussing and writing. o Let students know that the lesson involves reinforcing their comprehension of regulations needed for taking notes through the use of text coding strategies o The designated reader should read page 13 of the text while the teachers model should think aloud, annotate and code the text in the note book. o Teacher will then apply the annotated notes bearing with it a short summary of the text segment o Teacher will then come up with a discussion box that seeks to scaffold the big question How is progress? o What is the best way of determining the progress made? o Cite some life areas that appear to have made progress All responses would be noted on the board as: Is the progress always a step forward? Yes for whom /what No for whom /what Why o The students can observe the model of the teacher o They then will get involved during the recruitment by the teacher 15-20 min Group practice using smaller groups instructions: This takes the form of teacher-facilitated group discussions, collaborations, conferencing, intervention or writing procedures The smaller groups tend to annotate the texts through which the teacher facilitates such process 25 min Independent Practice: This pertains to personal practice, discussion or the process of writing Students may work personally towards annotating and coding that is necessary for representation in their note book 5 min Assessment: How will I assess the ability of students to attain the objective of the day? 5 min Summary: How will I fix the loose ends? How will I reinforce the objective? How will I connect the lesson to the unit? Exit ticket-- personal summary Extension How will my lesson offer satisfaction to the learners needs? Instructional Alterations: To scaffolding the text and the big question Every document and activity can be modified easily for the sake of special needs students. For instance through the filling in of some data, underlining the readings and providing clues close to the chart items Work hand in hand with the students to help them read and interpret the handouts Allow more time for students to clear the assignments Adapt smaller groups Create models that apply different columns kind of notes and text codes for textual analysis Summarize the main points of the model through a text Resources: What is necessary for me to teach this lesson? Projector, handouts and the text Notes: Title: Mythology The myths can be traced right across several continents and even back to the start of time. Folks from various cultures would have developed these myths in celebration of the diverse, heroic and incredible ability of the unknown. At the first impression, students may tend to wonder the kind of things that tend to tie down their lives to the Greek mythology if at all there is any. On additional examination, they may realize that such myths have been offered for explanatory purposes that influence the vocabulary, entertains people and keep teaching them different lessons. Students would earn a lot of knowledge and comprehend the legacies of Ancient Greek, chosen myths, gods, goddesses and their influence on the contemporary literature. They would further learn about the association between the Greek myths and the current world. All students would be able to: Come up with the skills necessary for responding to deductive and critical queries while reading Utilize optimally the literal springboard work during writing Develop different vocabularies orally and through written kinds of skills Do comparison and contract of the Greek mythologies to other stories Write for various reasons and audiences Come up with different elements of the Greek mythology popular for their cultures such as an advertisement, writing humorously, fictional works and product identities. Materials A printable KWL Chart Myths texts and books World map Scrapbooking materials Directions Step 1: K-W-L: Utilize this action from the start of the unit for assessing the level that which students understand the aspect of mythology. Further, determine the things that these students would be willing and interested in learning. In the end, students should work in smaller groups to come up with improved comprehension of what they studied. Step 2: Comprehending Conflict and Resolution: All through the initial two weeks, the students must read the myths aloud in class to realize the kinds of conflicts that may potentially occur. This may include person versus person conflict or person versus nature conflict. Additionally, they must know how such conflicts can be resolved (Hay, 2015). Step 3: Word Maps: All students must plot the world maps that assist in financial their comprehension of newer vocabularies met while studying the unit. The world map should bear their definitions, synonyms and also the right use of correct words and illustrations. Step 4: Punctuation Review: The students should be presented with talks in between the mythological features from where the punctuation has been deleted. Each student must work towards partnering to correctly punctuate the talk then conduct a comparison with the original version (Lynch, D., Smith, R., Provost, S., Madden, 2016). Step 5: Predictions: The students should conduct a discussion of the name and the characters in the myths while predicting their future in the myth. Students would further conduct predictions that either uphold or reject these predictions. Step 6: Analysis: Here pertains to what happens naturally to the characters Step 7: Descriptive Writing: The students must brainstorm the vocabularies that best describe the spirit of the underworld. Later they would rewrite descriptive paragraphs about what they saw as the myth advances. Step 8: Class Debates: Upon reading the myth, divide students into about two groups. One group would support the decision of giving a man a gift while the other group would decree that man does not deserve any kind of fire (Callow, J., Orlando, 2015). The students should utilize this as evidence that sounds reasonable enough to boost their positions. Step 9: Collaborative Writing: Once the reading of the myth is concluded, the students should start another class book. Every member of the class plus the teacher must offer their contributions towards this book. Step 10: Culminating Activity: The students develop scrapbooks that seek to show the new knowledge of mythology. Such scrapbooks must be displayed in the classroom museum. All through the unit, these students must contribute towards their learning activities right which they choose the items present in the scrapbooks. For instance, if students have assigned the goddess, this should be part of the character that is present like the flowers, maps and the article that talks about postcards and the underworld. All students must participate in the development of this rubric and their scoring guideline for evaluating the entire project even before they start work (Rodrigues, L., Hyde, 2015). The teachers observation should show the need for preparedness, samples of the students work and the level of participation in group work. Assessing Students The article about war Word maps Vocabulary quizzes God or goddess character chart Journal entries God or goddess oral presentation Mythology scrapbook List the subject, grade level and also the class name at the top right of the page. For instance: 9th Grade Writing Course Subject: Developing a Thesis Come up with a list of materials that boost your level of organization. This section would allow me or my supervisor to understand the extent of my orderliness and the preparation for next lessons beforehand (Simpson, 2016). For instance: plastic bags, paper strips that have literary evidence scripted onto them Student Objectives Upon writing down the basics of the course, you may have to bring in what you expect the students to learn. Students should indicate their actions on their end (Wilson, K., Devereux, 2014). The objectives should be given in bullet form. For instance: The students will watch some part of the case The students would examine the pieces of evidence and their manner of connection The students would come up with a thesis as their base of evidence The teacher would write down what he will undertake and how students would engage in this activity. These procedures would be listed numerically such as: The teacher will show the clip to the class He will explain to them how lawyers present their evidence to come up with central arguments(Nicholas, M., Paatsch, 2014) The discussion comes up seeking answers for the following questions: How similar is the lawyers process to the writing process How does evidence help in building thesis but not in constructing it Must you start by writing the introduction or the body of this essay? Teacher shares out some bags marked as Evidence A to C to a little group of students. The students would be asked to work hand in hand in coming up with the thesis basing on the evidence found (Ellery, V., Oczkus, L., Rasinski, 2015). The little groups would present their kind of evidence then connect them to the thesis Wrapping up involves the teacher asking his students to answer these two questions The teacher would introduce these words to the students: Time: calendars, days, hours, minutes, months and o'clock Money: dimes, dollars, nickel, and pennies Linear measurement: inches, rulers, and centimeters(Anderson, 2016) For first grade students, the teacher would need hands-on activities. In math, he can do the following: Make or buy the clocks for students to apply and turn hands while making time. This activity would be necessary for a larger group who instantly check the work they have done Several textbooks are used to pop out coins used by students and the plastic coins that are used. The progress of the students can be noticed from the store. They may decide to pay for different items using the fake money. For the linear measurement act, the teacher may conduct the can of worm action. This involves cutting down the ribbon of avarious collection of colors to many lengths and placing them in containers. The students alone can carry out this action in their groups by taking out worms and measuring them then recording all their answers(Sumirat, 2014). This is deemed to be an activity with a lot of fun as seen in the worksheet. This lesson plan is set to cover several geometrical terms such ascircles, cones, cubes, cylinders, pyramids, rectangles, rectangular prisms, spheres, squares, and triangles(Denton, 2017). One positive thing about such activity is their ability to reinforce such vocabulary to come up with quilts. It is important to print out the grid of about one inch squares. These shapes are then cut out into several colors in the construction papers to help in filling all the squares. Some squares may have two triangles or rectangles. For the sake of learning, three dimensional words may have to utilize models(Simu, 2017). The games that follow up will be highly important, educational and fun for the recognition of such. References Anderson, C. M. (2016). An experimental study of literacy intervention: Teaching foundational reading skills and guided reading (Doctoral dissertation, D'Youville College). Callow, J., Orlando, J. (2015). Enabling exemplary teaching: a framework of student management for students from low socio-economic backgrounds with implications for technology and literacy practices. Pedagogies: An International Journal, 10(4), 349-371. Cronin, L. (2015). A Kindergarten teacher goes to pre-school in NSW. Practically Primary, 20(2), 34. Denton, L. (2017). Literacy through literature: Why invest in a literature-rich teaching program?. Educating Young Children: Learning and Teaching in the Early Childhood Years, 23(1), 49. Doyle, J., Cuthill, M., McDonald, L., Keppell, M. (2014). Researching regional impact: the challenges and complexities. In Proceedings of the 2nd Digital Rural Futures Conference 2014 (pp. 84-84). University of Southern Queensland. Ellery, V., Oczkus, L., Rasinski, T. V. (2015). Literacy Strong All Year Long: Powerful Lessons for K2. International Literacy Association. Hay, J. (2015). Think creatively. Practically Primary, 20(2), 32. Johnston, J. (2013). Contemporary issues in Australian literacy teaching. finance. com. Lynch, D., Smith, R., Provost, S., Madden, J. (2016). Improving teaching capacity to increase student achievement: The key role of data interpretation by school leaders. Journal of Educational Administration, 54(5), 575-592. Nicholas, M., Paatsch, L. (2014). Teacher practice: A spotlight on the use of feedback and conferencing in the first year of schooling. Australian Journal of Teacher Education (Online), 39(9), 130. Rodrigues, L., Hyde, F. (2015). Scaffolding Literacy. Rodrigues, L., Smith, B. (2014). Linking pedagogy: Scaffolding literacy and first steps using linked planning and teaching to improve the language and literacy of students. Practically Primary, 19(1), 34. Simpson, A. (2016). Designing pedagogic strategies for dialogic learning in higher education. Technology, Pedagogy and Education, 25(2), 135-151. Simu, M. Y. (2017). THE USE OF SCAFFOLDED READING APPROACH TO IMPROVE STUDENTSREADING COMPREHENSION (A Classroom Action Research at the Seventh Grade of SMP Negeri 24 Surakarta in 2015/2016 Academic Year). Karya Ilmiah Mahasiswa Progdi Pendidikan Bahasa Inggris FKIP, 3(1). Sumirat, R. S. (2014). English Education business Department Graduate School of Teacher Training and Education Faculty (Doctoral dissertation, Sebelas Maret University). Wilson, K., Devereux, L. (2014). Scaffolding theory: High challenge, high support in Academic Language and Learning (ALL) contexts. Journal of Academic Language and Learning, 8(3), A91-A100.

The bluest eye 4 Essay Example For Students

The bluest eye 4 Essay THE BLUEST EYEThe Bluest Eye is a complex book. Substance wise it is a disturbing yet relatively easy read, but Toni Morrison plays with the narrative structure in a way so that complexity is added to the hidden depth of the text. From the beginning to the end of the book, the author takes the reader through a series of point of views that take turns in narrating the story. But by the end of the book, the author leaves the reader unclear on who the actual main character of the book is. Pecola Breedlove, although never the narrator, seems to be the constant victim and equally the main character of the story. We will write a custom essay on The bluest eye 4 specifically for you for only $16.38 $13.9/page Order now Many readers can see the book as a story about Claudia MacTeer, who is the main narrator of the book, but most everything she narrates has a direct tie to Pecola’s life. From the very start, Claudia describes the home environment in which she lives in. That home environment is linked to how Pecola comes to live with them and what affect the two had on each other. Pecola’s presence slightly foreshadows her future longing for blue eyes by showing the great interest she had in Shirley Temple, who was known for being a pretty white girl. Claudia then goes into a series of stories and descriptions of what type of environment Pecola must live in at her own home. She describes the abandoned store in which the Breedlove family lives in and the terrible condition of the furniture, which reflects the type of family the Breedloves are. Whether it was Claudia or another unknown third person narrator, a specific situation is described in a brutal manner of exactly what type of envir onment exists in Pecola’s home. The situation was where Cholly and Polly fight each other with little hesitation or thought, and the brief narration ends with how Pecola is affected by such actions. Claudia’s experiences are even more tied to Pecola’s life through the events that occurred with Maureen Peal. Claudia begins describing Maureen as her own enemy but soon enough Maureen is introduced into Pecola’s life along with the point of view she had upon the ugly child. Maureen was fascinated by Pecola, which represents one of the many characters who looked down upon her. Along with the narration of Claudia and the third person, Cholly and Polly have a significant representation in the story. The springtime is used to represent the birth of new love and appropriately the origins of Cholly and Polly is the main story. The chapter describes how the two were in love and describes in depth the growth of both. Rather than being seen as a story of another character, the origins of Cholly and Polly can be seen as the explanation of Pecola and her condition, which heightens the idea of Pecola being the main character. Starting from birth, Cholly was abandoned, he then abandoned his own life in search of his father. The cruelty of his father had a big impact on the future of Cholly and the life he led as an adult. Cholly never had a father figure in his life and so he never learned to become a father, which became a proponent of Pecola’s psychological downfall. Polly as a child always played the role of a housewife. She had great aspirations of one day meeting her prince and living a wonderful life. She thought she found him in Cholly when he came along and cared for her la me foot, but as she and Cholly began to have more problems, she began to take out her anger for Cholly onto her children. Quickly, the Breedlove household became full of hate and that hate was thrown onto the innocent Pecola. Throughout the entire book though, different characters laid their hate and insecurity upon the innocence of Pecola. .u80e9cdfad08575d23856118ddd4b0134 , .u80e9cdfad08575d23856118ddd4b0134 .postImageUrl , .u80e9cdfad08575d23856118ddd4b0134 .centered-text-area { min-height: 80px; position: relative; } .u80e9cdfad08575d23856118ddd4b0134 , .u80e9cdfad08575d23856118ddd4b0134:hover , .u80e9cdfad08575d23856118ddd4b0134:visited , .u80e9cdfad08575d23856118ddd4b0134:active { border:0!important; } .u80e9cdfad08575d23856118ddd4b0134 .clearfix:after { content: ""; display: table; clear: both; } .u80e9cdfad08575d23856118ddd4b0134 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u80e9cdfad08575d23856118ddd4b0134:active , .u80e9cdfad08575d23856118ddd4b0134:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u80e9cdfad08575d23856118ddd4b0134 .centered-text-area { width: 100%; position: relative ; } .u80e9cdfad08575d23856118ddd4b0134 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u80e9cdfad08575d23856118ddd4b0134 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u80e9cdfad08575d23856118ddd4b0134 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u80e9cdfad08575d23856118ddd4b0134:hover .ctaButton { background-color: #34495E!important; } .u80e9cdfad08575d23856118ddd4b0134 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u80e9cdfad08575d23856118ddd4b0134 .u80e9cdfad08575d23856118ddd4b0134-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u80e9cdfad08575d23856118ddd4b0134:after { content: ""; display: block; clear: both; } READ: Paradox Of The Republic EssayMore than simply specific characters, by the end of the book, Pecola became the scapegoat of the entire town, â€Å"She be lucky if it don’t live. Bound to be the ugliest thing walking. Can’t help but be. Ought to be a law: two ugly people doubling up like that to make more ugly. Be better off in the ground.† (pg.189-90) Pecola continues to stay as the focus of the story but plays more a character that makes the town feel better about themselves by looking down upon Pecola. Regardless the negative or positive light Pecola is seen in, she is the main character to whom the story belongs. Even though Pecola had no narrative role in the story, she still was the main character. The author’s use of narrative structure that confuses the reader of who the main character was purposely done so to effectively portray Pecola as a character that no one actually knows personally yet can easily hate or love. Pecola’s experiences would have less meaning coming from Pecola herself because a total and complete victim as herself would be an unreliable narrator to relate the actual circumstances of the story. The author also makes it difficult to determine whom the main character is in order to keep the reader as an observer and to draw more emotion for Pecola because consistently throughout the book the reader pities the innocence of Pecola.

Free Essays on Case Analysis Perdue Farms

Perdue Farms The external threats are as follows: ? Most of the competition sells frozen products for less money. ? Perdue?s cost to raise chickens is above the national average. ? Growth rate in chicken sales is only 5% due to lack of frozen line. ? Over capacity of chickens has reduced wholesale prices, which reduces profit margins. ? Competition is strong in broiler industry with 53 competitors. ? Untapped markets in the Upper Mid- west need to be explored 1. The Perdue Farms, Co. has internal strengths and weaknesses that need to be addressed and evaluated; The strengths are as follows; ? Perdue is vertically integrated which means that they produce the chickens, they breed, hatch the eggs, they select the growers, build Perdue chicken houses, formulate and manufacture their feed, oversee care and feeding, operate their own processing plants, distribute via truck and marketing. They now also sell what used to be waste, such as the chicken feet that is sold to the Orient as a delicacy. ? Privately held firm ? Technologically advanced, ex.,20% more breast meat than the competition ? Birds are fed organically and not feed additives. ? Sell both raw and pre-cooked chickens and turkeys. ? Good compensation package to the workers. ? Non-union company. ? MIS efficient and essential to operating the business. ? Good variety from fresh oven stuffer roasters, cooked prepared foods, cutlets, tenders, Fit n easy and much more. ? Good TQM with mission and vision ? Excellent R&D for better meat to bone ratios. ? Keep overhead low, quality up ? Great diverse product line that has changed with consumer changes. ? Horizontal diversification when they bought Showell Farms, which made them the third largest producer in the broiler industry. ? Great social responsibility, code of ethics ? Environmentally concerned... Free Essays on Case Analysis Perdue Farms Free Essays on Case Analysis Perdue Farms Perdue Farms The external threats are as follows: ? Most of the competition sells frozen products for less money. ? Perdue?s cost to raise chickens is above the national average. ? Growth rate in chicken sales is only 5% due to lack of frozen line. ? Over capacity of chickens has reduced wholesale prices, which reduces profit margins. ? Competition is strong in broiler industry with 53 competitors. ? Untapped markets in the Upper Mid- west need to be explored 1. The Perdue Farms, Co. has internal strengths and weaknesses that need to be addressed and evaluated; The strengths are as follows; ? Perdue is vertically integrated which means that they produce the chickens, they breed, hatch the eggs, they select the growers, build Perdue chicken houses, formulate and manufacture their feed, oversee care and feeding, operate their own processing plants, distribute via truck and marketing. They now also sell what used to be waste, such as the chicken feet that is sold to the Orient as a delicacy. ? Privately held firm ? Technologically advanced, ex.,20% more breast meat than the competition ? Birds are fed organically and not feed additives. ? Sell both raw and pre-cooked chickens and turkeys. ? Good compensation package to the workers. ? Non-union company. ? MIS efficient and essential to operating the business. ? Good variety from fresh oven stuffer roasters, cooked prepared foods, cutlets, tenders, Fit n easy and much more. ? Good TQM with mission and vision ? Excellent R&D for better meat to bone ratios. ? Keep overhead low, quality up ? Great diverse product line that has changed with consumer changes. ? Horizontal diversification when they bought Showell Farms, which made them the third largest producer in the broiler industry. ? Great social responsibility, code of ethics ? Environmentally concerned...

Nazi Essay Example | Topics and Well Written Essays - 250 words

Nazi - Essay Example Part of the music composed and played by the youth was to make sure that the Germans recognized Jewish resistance in the Holocaust, and make sure that they knew that it was a widely spread affair, and took various forms. The youth organized themselves into the ghettos and concentration camps in form of orchestras, choirs, and other musical groups so as to give clandestine performances for their fellow residents. The Terezin ghetto, having been used by the Nazi for promoting propaganda was also referred to as a â€Å"model ghetto† and was home for most of the Jewish musicians and composers from all over Europe. Camps such as Auschwitz, Sachsenhausen, and Buchenwald planned and organized prisoner orchestras and used to give performances for officers of SS and all the visiting dignitaries in order to guarantee themselves survival (Hirsch 102). 2. There is a lot of comparison drawn to two music composers during the Nazi regime, Bruckner and Wagner, with their comparison being made on the type of their music, their meaning and the themes that guided in their compositions. Differences can be drawn on the meaning of their music. While Bruckner’s music lay in the symphonic form of music based on the instrumentals, Wagner’s’ music was a form of narrative, such as operas, and used symbols and myths. Symbolism in Bruckner’s music such as the 7th adagio reveals the theme of the sacredness in his compositions and religious beliefs. Contrary to Bruckner’s music, Wegner’s symbolism in his music was characterized by themes of love, hate, death, and sacrifice as well as sacred process to salvation. His biggest quest was the search for human universals by exploiting the theme of symbolism myth through his music and words in his compositions. The interests of Bruckner were in showing literature, drama or political philosophy every time he made a composition or

The nurse as a professional (mental health) Essay - 1

The nurse as a professional (mental health) - Essay Example Mental health nursing is a profession that focuses on providing treatment, caring, and strong support to patients who are experiencing severe mental, emotional, and psychological problems. In relation to mental health nursing, this report will focus on discussing the role and responsibilities of mental health nurses who are taking care of a mentally ill patient who could no longer decide for his own preferred care and treatment. In line with this, important factors that could guide the mental health nurses improve the quality of caring they deliver to their patients will be identified and tackled in relation to nursing ethics. Based on the gathered information, a list of recommendations together with the rationale behind each of the recommended solutions will be provided at the end of this report. Role and Responsibilities of Mental Health Nurses In general, the role and responsibilities of mental health nurses is very broad. ... gic ways on how a mental health nurse could deliver an effective patient care treatment will be tackled based on the nurse’s role as a therapist and counsellor, educator, assessor, reflector, manager, supervisor, researcher, and a clinician. Therapist and Counsellor Even though a mentally ill patient could no longer decide for his own preferred care and treatment, mental health nurses should always have in mind that the patient at this point can be very sensitive and emotional. Although the patient is not capable of communicating his preferred care and treatment, mental health nurses should still treat the patient with respect. To prevent the patient from experiencing high levels of anxiety and depression, mental health nurses should act as therapist and counsellor in order to give them a â€Å"sense of hope† and a reason to live (O'Neill, Moore, & Ryan, 2008). At this point, the patient may be limited in expressing his thoughts and feelings verbally but it is still pos sible for the patient to hear what the nurse is trying to communicate to them. Therefore, taking time to communicate with the patients could make the nurse develop a long-term nurse-patient relationship. In general, having a competitive social skills is required to enable mental health nurses established a good working relationship with patient. To establish a therapeutic relationship with the patients, mental health nurses should first establish and develop trust with the patients (Forster, 2001, pp. 65 – 66). Right after establishing the patient’s trust, mental health nurses should provide client-centered counselling each time this kind of caring intervention is necessary (Foster, 2001, p. 72). Since mental health nurses should provide holistic caring to the patients who are mentally ill, nurses

Sam 342 unit 6 Essay Example | Topics and Well Written Essays - 250 words

Sam 342 unit 6 - Essay Example job where I would have autonomy over my decisions and actions; I would engage in personal business otherwise known as a sole proprietorship (Pitts, & Stotlar, 295). Personal business is a job where the owner has absolute powers over day – day operations of the business. I choose personal business due to the following reasons: Sole proprietorship offers the opportunity for being own boss, where I will not receive orders from any person or quarter. Being my own boss, I would issue orders to my staff on matters relating to the operation of the business. However, I would not have been in such position in case I was employed. In this position, I would work at my pace and convenience without the stress of working under someone who may in some instances be manipulative and mistreating (Pitts, & Stotlar, 298). Being the owner and manager of the business, I would have the chance to implement various business ideas that I feel are suitable for the success of the business. Moreover, I would be in a position to implement the innovations and plans of actions without the need to consult anybody since I am my own boss (Pitts, & Stotlar, 302). Moreover, I would not experience any resistance when implementing the ideas, as I am the sole decision maker. Since I am the owner and sole decision maker of the business, I would be in a position to make quick, appropriate, and effective decisions whenever possible and at a convenient time without the need to consult (Pitts, & Stotlar, 304). This will ensure that I make appropriate decisions that may lead to prosperity in the business as well as prevent the risk of it failing. Moreover, wrangles, which characterize business or organizations, will not feature in the business and thus provide an opportunity to concentrate on making it

Integration of Gujarati Immigrants in Britain

Integration of Gujarati Immigrants in Britain Gujarati Immigrants Transnational RESEARCH QUESTION: How does the integration of Gujarati immigrants in Britain affect their participation in transnational activities? Introduction This proposed research aims to understand links between social and economic integration and participation in transnational activities. I will focus on Gujarati immigrants as they are widely regarded as being amongst the most affluent, successful and religious of Britain’s South Asian settlers (Dwyer, 1994). The proposed research is a case study (Marshall Rossman, 1999) exploring patterns of integration and participation in transnational activities within this particular group. The research question is important because I want to challenge both the idea that all Gujarati immigrants are rich and successful and simplistic understandings of segmented assimilation theory (Kivisto, 2001; Portes, 1995; Yu Greenman, 2005). Empirical evidence for this purpose will be gathered by a combination of qualitative and quantitative methods. The results will give a detailed picture of a particular group of immigrants but will be relevant to understanding other groups as well. Literature Review As a theoretical starting point, I will refer to the work of Portes, who defines transnationalism as referring to: â€Å"†¦a growing number of persons who live dual lives; speaking two languages, having homes in two countries, and making a living through continuous regular contact across national borders. Activities within the transnational field comprise a whole gamut of economic, political and social initiatives†. (Portes et al, 1999, pp. 217-218) For Portes (1995), to understand the relationship between transnational behaviour and immigrant integration we have to understand the theory of segmented assimilation. This theory makes an effort to understand the individual and contextual factors that determine into which parts of the host society second generation immigrants become incorporated: in the case of Gujarati immigrants, these areas will be social, economic, cultural and religious. Many writers have emphasised that transnationalism is in part an adaptive strategy a reaction to the hostile reception and downward mobility that immigrants face in post-industrial nations (Basch et al 1994). However, transnational behaviour and immigrant integration is discussed differently by Kivisto (2001). Kivisto argues that contrary to the transnational view of immigrants living in two countries at the same time immigrants are located in one and the immediate concerns of the receiving country take lead in to the more distant concerns of the sending community. For Kivisto, for example, Portes’ theory of transnational immigration does not look at the variation of transnational behaviours among immigrants with comparable family and social link with the country they are from. He provides an assessment of transnationalism that is a subset of assimilation theory, rather than an alternative to it and suggests that the following factors should be considered in research on this topic: The costs associated with travel Access to communication technologies The salience of homeland political issues or economic conditions versus similar issues in the host society How institutions in the host society may limit immigrants’ access and the nature of their involvement The impact of popular culture The role of nation states (p.573). Yu and Greenman (2005) criticize segmented assimilation theory on the basis of an empirical study on immigration adolescents yielding two main findings: First, for immigrant adolescents living in non-poverty neighborhoods, they find assimilation to be positively associated with educational achievement and psychological well-being but also positively associated with at-risk behavior. Second, there is little empirical evidence supporting the theory of segmented assimilation. For these writers, future research would be more fruitful focusing on differential processes of assimilation rather than differential consequences of assimilation (http://www.psc.isr.umich.edu/pubs/abs.html?ID=3443). Bearing this in mind, the focus of my study is on Gujarati immigrants’ participation in terms of its relation to integration process. I am also drawing on Ballard’s (1994) Desh Pardesh: The South Asian Presence in Britain. The book contains a collection of essays about the diverse, multicultural South Asian communities in Britain, including Gujarati immigrants. The of the book ‘Desh Pardesh’ means home from home and at home abroad. The book attempts to look at some of the issues relating to processes of the reconstruction of social, economic, religious and cultural life in order to integrate in the new country. The case of Gujarati immigrants There are over half a million Gujaratis in Britain (Dwyer, 1994). Britain remains a popular destination for immigrants because of its strong economy. However, the jobs that immigrants generally take on are in the secondary sector and typically unskilled manual labour (Massey, 1987); I suggest that this is also the case with many Gujarati immigrants. Social networks both in Gujarat and Britain also account for a large number of migrants coming in from abroad (Boyd 1989). In the research I aim to focus on Gujarati immigrants who are in search for better employment opportunities in Britain and are wishing to settle. As for Portes (1999): â€Å"For purposes of establishing a novel area of investigation, it is preferable to delimit the concept of transnationalism to occupations and activities that require regular and sustained social contacts over time across national borders for their implementation. Thus defined, the concept encompasses, for example, the travels of a Salvadoran viajero delivering mail and supplies to immigrant kin on a monthly basis or those of a Dominican garment shop owner going to New York several times a year to sell her wares and acquire new fabrics and designs for her business. By the same token, it excludes the occasional gifts of money and kind sent by immigrants to their kin and friends (not an occupation) or the one-time purchase of a house or lot by an immigrant in his home country (not a regular activity) (p.219). I will apply this idea to immigrants from Gujarat, India who represents the latest ‘wave’ of migration. The group will consist of middle-class people with only Indian school qualification aged 18-28 years and who enter into unskilled manual labour, e.g. working in restaurants, cleaners, groceries, retail and so on. My aim is to try and understand the people who face difficulties in Gujarat, India due to unemployment. Many writers have written about different Gujarati communities abroad, for example about the success of East African Gujaratis in terms of education achievement and business (Ballard 1994; Bughart 1987; Bhachu 1985). I want to also look at the poor Gujaratis who lack educational qualifications and are struggling to find work in Gujarat. Research methods Key questions regarding the orientation to the conduct of the research are: 1) Is my strategy ‘deductive’ or ‘inductive’? 2) Is my research qualitative or quantitative? and 3) Is my epistemology positivist or interpretivist? First, deductive research strategy is concerned with the testing of theory, or a pre-given hypothesis. As a result, hypothesis is confirmed or rejected. Inductive approach is more relevant in my research because it allows categories emerge from the data (Marshall Rossman, 1999). If for example I was trying to research first generation immigrants rather then second then I would have to modify theory of segmented assimilation to apply it to the right group. If I use the inductive approach I will begin with findings and observations from which I will generate theory. Second, my research will be both quantitative and qualitative in that it will look at numeric population patterns as well as individual lived experiences (ibid). Third, my research will be interpretivist in that it is ‘guided by a set of beliefs and feelings about the world and how it should be understood and studied’ (Denzin Lincoln, 1994, p.13). Exploratory Data Collection The method I will be using to collect data will be participant observation during my field work in Britain. I will study groups of Gujarati immigrants who are either unemployed or have low-paid jobs. This approach attempts to understand ‘what is going on’ and that is why participant observation is a suitable method for this research (ibid). This method will help me in developing useful interview questions. It will also allow me evaluate data collected through other methods (Pelto and Pelto 1978). ‘Participant observation’ as a method involves observing as well as participating with those who are being studied, and it also involves social interaction as well as engaging in their way of life (Spradley 1980). The extent to which a researcher participates in a social setting ranges from non-participation to complete participation, in the latter case becoming a member of the group. I will participate moderately with the Gujaratis’ daily activities (ibid; Dewalt et al 1998). (a) I need to gain entry into the community and begin building my relations with immigrants. I will be working in two main areas which have the highest number of Gujaratis, Wembley (NW London) and Leicestershire (Midlands). I will have to find accommodation in these two regions of Britain. To gain access into the community I will also volunteer to work as a sales assistant for retail shops in these areas. By doing this I will be able to build comfortable relations with my respondents. This will also encourage informants to talk normally as they would with a friend or community member (Denzin Lincoln, 1994).

The Catcher In The Rye :: essays research papers

In 1964, J.D. Salinger composed a novel titled The Catcher in the Rye that became quite controversial and was banned from several schools because of inappropriate content. The story is pretty dramatic, but it has many comical incidents. The book is trying to project the idea that you can run from your problems as much as you want; however it is inevitable that you face them. You can’t run forever! If this were a scary movie, the evil laughter would start now. Our main character Holden Caulfield at first appears to be having a conflict with society, but, upon closer examination, we see he is truly only at war with himself. Our story starts with Holden being kicked out of yet another school, this time Pencey Prep, for failing four classes. He is supposed to go home at Christmas Break and not return, however, things don’t work out like that. A situation progresses into a first fight when Holden finds out that his roommate had sex with a girl named Jane Gallagher, who it becomes apparent that Holden loves. Holden loses the fight and grabs his bags and hunting hat and heads for the train station a few days early. One conflict is Holden deciding how to tell his parents that he was kicked out of Pencey. Another less obvious conflict is Holden dealing with the people around him without getting the urge to blow up a building. He is completely convinced that everyone in the world is a phony, except for his little sister Phoebe, Jane, and himself. Throughout the story, he is plagued by phony people. These two problems connect when Holden is attempting to plan his future away from such phonies and do it without his parents finding out about Pencey. After he leaves Pencey, Holden takes a train to New York, where his only plans are to plan to make plans. He meets all sorts of people in New York, including a ditsy blonde named Bernice at the Lavender Room. He buys a hooker named Sunny from a guy named Maurice, but pays her just for talking. There’s a mix-up about the payment, so Maurice beats him bloody. He goes to see a show with a girl named Sally Hayes and wants to run away with her, then decides she’s phony, so he leaves her at a diner. He meets an old friend named Luce for drinks and ends up getting drunk and embarrassing himself by calling Sally.

Representation of Gays in Hollywood

During the production code, there were very few representations of gay and lesbians on screen. The only few representations were filled with stereotypes and lacked variety. People will call each other when they see another gay person on TV. The story lines in movies featuring gays and lesbians were controlled and restricted. The whole story was not often told in gay movies. Even after the code was lifted, Hollywood still struggled with their portrayal of gays, the â€Å"proud sissies† and the â€Å"regular gays† who were not as flamboyant. In today’s movies, those issues are still prevalent. Gay scenes are laced with comedy and as a form of punishment.There are not enough genuine, authentic gay love stories anymore. The notion of visibility at any cause still exists today, maybe not as difficult as it was in the 30’s. I am starting to believe that films do not creates stereotypes but rather the people behind these films. Directors, producers and even actor s creates and perpetuate the stereotypes and feeds them to the audience. Simply changing the films alone will not be enough to solve gay stereotypes in Hollywood. The change should start with the people making the films. Perhaps we need more gay directors or less stereotyping straight directors or better yet directors with open minds.Fleming disagrees with Russo’s views on gay visibility in Hollywood. She is not as optimistic as Russo. Fleming’s point about the lack of lesbian perspective in Hollywood films was very interesting. But what stood out the most was the point she made about the dilemma of gays in Hollywood. If they become more visible, they open themselves up for ridicule but if they remain invisible then they are allow Hollywood to keep portraying them stereotypically. Overall, Fleming believes that there should be more range and diversity in gay story lines and I

Sir Robert Peel essays

Sir Robert Peel essays Sir Robert Peel is probably the most influential name associated with modern day policing. In the year of 1829, he formed the first modern metropolitan police department. And the Peelers, or Bobbies, set precedent for what our police of today model themselves after. Upon Peels call for a metropolitan police department, he set up principles, which are called Peels Principles of Law Enforcement. These nine principles set up what he envisioned the metropolitan police to stand for. He wanted the police to stand by these principles and mold themselves to the conformity of the nine principles. In reviewing Peels Principles of Law Enforcement, the first principle listed states, The basic mission for which the police exist is to prevent crime and disorder as an alternative to the repression of crime and disorder by military force and severity of legal punishment. This principle basically means that the police are in place to prevent crime from happening with the use of military style enforcement, and to punish such criminals swiftly and severely by legal means. This relates to community policing today in that the police are in place to curb criminal behavior and maintain order in the community. The second principle states, The ability of the police to perform their duties is dependent upon public approval of police existence, actions, behavior, and the ability of the police to secure and maintain public respect. This principle relates to community policing in that in order for the police today to be fully effective, they must become proactive in the community. If the community doesnt support the police, they arent going to be as effective. So by the police becoming more visible in the community and interacting with residents within the community, the police effectiveness becomes much more visible as well. The third principle states, The...

Global Business Venture Expanding to a New Country

Global Business Venture Expanding to a New Country When planning to expand to a new country for a global business venture, it is crucial to carry out both internal and external environmental analysis to evaluate threats and opportunities in the market. Organisations that appraise market scenarios in targeted business locations before expanding to the markets often become profitable (Guy, 2009).Advertising We will write a custom essay sample on Global Business Venture: Expanding to a New Country specifically for you for only $16.05 $11/page Learn More Coffee Roasters the largest supplier of coffee roasting apparatus and the leading training centre on how to roast and grind coffee in Australia and New Zealand needs to carry out market analysis before expanding to India. The organisation should evaluate the country’s business environment, the level of competition in the market and the impact of cultural and ethical factors. Moreover, it should determine the most appropriate market entry strategy and mark eting plan. Coffee Roasters’ decision to expand to India is based on the finding that the country’s demography, economy, geography and political structure create a conducive environment for trading. India is the second populous country in the globe. According to Roche (2013), the country has a population of more than 1.21 billion people. The population growth rate of the country is 1.41%. As a result, experts project India’s population will match that of China by 2028 (Roche, 2013). The country’s residents appreciate diversity. India has more than 2, 000 ethnic groups living together peacefully. Besides, almost all world religions are represented in the country. The major languages used in India are Hindi, Bengali, Telugu, Tamil and English. English is widely used for national, commercial and political communication (Official and Regional Languages of India, 2011). The India economy is also productive. India’s economy is one of the largest and fast est growing economies. Unfortunately, the country’s level of poverty is significantly high. Experts point at poor policies as the cause of the high poverty rate. They say past governments created laws that limited foreign investment. The laws also created numerous processes that those wanting to start businesses had to navigate through before getting accreditation. However, due to change in political leadership, the country’s economy has been growing steadily. The growth has been mainly in the service and manufacturing industries. The India government is investing in the agriculture industry to continue enhancing its economic growth. One of the country’s great strength is its effort to develop its economy by investing in an efficiently education system. India has become a leading actor in the field of high tech due to its greatly educated labour force (The Indian Economy, 2013).Advertising Looking for essay on business economics? Let's see if we can hel p you! Get your first paper with 15% OFF Learn More India is strategically located near China, Bangladesh, Bhutan, Nepal and Pakistan. These countries produce high tech labour force and have well established economies. Most of the countries enjoy political stability making the region viable for trading. The government has diplomatic ties with the neighbours. India is a sovereign, secular and democratic republic. It has a parliamentary system of government. As a result of the democratic policies of the Indian government, the country enjoys political stability, and Coffee Roasters can benefit from the tranquillity by investing in the country (Indian Political Structure, 2013). Since the Indian government has enacted favourable foreign investment laws, international and transnational businesses find it necessary to trade and invest in the country. The attractiveness of the Indian market means organisations must manage competition efficiently to have competitive advantag e. CoffeeWorkz and Indiamart are some of the leading manufacturers of coffee machines in India. Coffee Roasters competes with them by using different strategies. First, the organisation invests in producing quality equipment. It has acquired a wealth of experience trading in the global scene since it has been working with many international coffee machine manufacturers in Australia and London for decades. The organisation has been working with actively working professional baristas to create high competitive coffee machinery products and plans to continue to have control of the Indian market. Apart from producing high quality products, Coffee Roasters trains individuals and corporate bodies on how to roast and grind coffee to achieve the best results. Training people portray Coffee Roasters as a responsible and proficient trader who understands the needs of its clients. To continue improving its positive public image, the organisation has been providing support for individual and bu siness people who need help to roast their own coffee or start coffee roasting business. The organisation has also been using varied marketing techniques such as internet marketing and giving of free samples to inform the market regarding its brand (About Us Gold Coast, 2012). A captivating feature in the market is that the nature of competition can change over time. Competitive roles can be changed by making the right marketing decisions. Coffee Roasters understands this market dynamic and ensures that it focuses in using technology in developing products that meet the demands of the market.Advertising We will write a custom essay sample on Global Business Venture: Expanding to a New Country specifically for you for only $16.05 $11/page Learn More Since Coffee Roasters has the necessary capacity for managing competition and has determined that the Indian market is a lucrative trading location, it should assess the impact of cultural and ethical elements in India and determine the best market entry strategy before expanding to the market. References About Us Gold Coast | Coffee Machines Australia | Coffee Roasters Australia. (2012). Coffee Roasting Machines Australia | Coffee Making Course Gold Coast | Coffee Roasters Australia. Web. Guy, F. (2009). The Global Environment of Business. Oxford: Oxford University Press. Indian Political Structure. (2013). ThinkQuest : Library. Web. Roche, E. (2013). India’s population to match China’s by 2028 Livemint. Livemint.com Breaking Business News, Latest Financial News Headlines, Stock Market Quotes. Web. Official and Regional Languages of India. (2011). India Map, Map of India. Web. The Indian Economy Third World Economies. (2013). Information About Several Third World Economies: Cuba, Pakistan, Iraq, Somalia, etc. Web.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More

Secondary market research or customer analysis on Octopus Card (a Essay

Secondary market research or customer analysis on Octopus Card (a product from Hong Kong) - Essay Example e-payment gained momentum. Now a growing number of transactions are occurring via electronic payment systems that serve as alternative to cash. This growth in e-payment has been fueled largely by smart card technology. Smart Card technology evolved in the mid 80’s but initially it was not much in use. During the last decade of 20th century, there was rapid increase in its use for diverse activities. Nowadays people are recognizing the potential of smart card technology for e- payments and are becoming more dependent on smart cards for their transactions. â€Å"Nowadays, most popular payment methods are based on cards i.e. magnetic cards, smart cards, contactless cards† (Ondrus and Pigneur, 2). E-Payments experienced a compound annual growth rate of 12.3 % globally during 1999 to 2004 (Global Electronic Payments Market Study and Forecast, 7). Today consumers, banks, merchants and retailers prefer electronic transactions. In U.S. alone, e-payments accounted for more than two-thirds of non cash transactions in 2006. In U.S. the electronic payment methods including debit and credit cards are displacing paper checks and cash payments at an accelerating pace (Wall Street Journal). Electronic money transactions are carried out mainly by three methods: credit, debit and stored value prepaid cards. Credit Card: Credit cards are based on buy-now-pay-later strategy. Examples of credit-based payment are Visa, Master and American Express smartcards. Credit cards are most popular payment method in the U.S. Debit Cards: Debit cards have a similar cost structure as that of the credit cards. But unlike credit cards, the amount from the account of the consumer is debited immediately. Consumer needs to enter a PIN in debit card transactions that proves time consuming for micro payments. Contactless Stored Value Cards: Third type of e-payment method is stored value smart cards. The stored value smart cards may be single purposed cash cards, multi-purposed payment

Compare and Contrast General Systems Theories Research Paper

Compare and Contrast General Systems Theories - Research Paper Example The description of a system as a set of interacting units that establish relationships among themselves is the basic unifying factor in the general systems theories. Various theorists have come up with systems theories, prominent among them: Murray Bowen with the family system theory, Ervin Laszlo with his natural systems theory and James Grier Miller with his general living systems theory (Skyttner, 2005). The similarities observed in these three theories are evident, and the contrasting figures can be drawn across the general theories whose bases are of dire importance to sociologists, therapists and scholars of human behaviors. The contrasting figures lie in the specifications and the discussions presented in the three theories depending on the argument and concepts presented by each developer. Millers living systems theory explains how living things work, develop, change and ensure maintenance. The concepts of living things being open and able to interact with the environment for ms the basis of Miller’s argument which he says is through information and exchanges of energy. He points out that living beings are simple or complex in structure but despite this they depend on each other for survival. He presents twenty subsystems that he calls processes that living beings depend on to ensure continuity of generations and for survival some of which deal with material and energy for metabolism in the system. He claims that life is a process, and life ends when the processing of information, material and energy comes to an end. Miller claims that living systems form eight levels of complexities from the simplest which is the cell to the largest and most organized. The interaction of the components of the system creates a whole new emergence of characteristics of the system. The eight levels include cells, organs, organisms, groups, organizations, communities, societies, and supranational systems, each of which contains twenty subsystems which process matter- energy or information for use within the system (Bertalanffy, 2003). He argues that the first two process matter-energy and information, the next eight process only matter- energy, and the last term processes information only. The aspect of living beings being able to interact with their environment and with each other is in theory to emphasize that the components of the system extend to the hierarchy of the levels. For instance, the cells and organs functionality depends on the functioning of the whole organism, and the organism depends on the ability of the cells and organs to operate properly (Skyttner, 2001). The natural systems theory by Ervin Laszlo encompasses organized entities that have various divisions each of which cannot exist on their own. He argues that systems are wholes, and in order to understand their properties, they must be viewed in the wholesome nature. The natural systems by Laszlo share four similar properties that are among the social, biological and physi cal entities of a system. He says that all natural systems are wholes, maintaining themselves in a changing environment and create themselves in reaction to self- creativity in different systems. Therefore, in order to understand nature, we need to first have self-understanding and bring forward examples of origins, culture life and matter. He examines the concept of equilibrium and how individuals try to maintain balance in their daily life activities and brings out an aspect of biological evolution. Laszlo claims that genome,

Password and hacking under the privcy issues Research Paper

Password and hacking under the privcy issues - Research Paper Example Hackers view the people’s privacy as an unknown intriguing matter, which has to be conquered. The hacking methods have kept up with the development of the various technologies meant to protect the privacy of the users and they have managed to violate them and gain access to one’s personal information. A proof of their rapid development is that, according to the FBI’s National Computer Crimes Squad, 85 to 97 percent of computer intrusions are not detected. Moreover, only 19 % of the attacks are reported.1 Installing password for online accounts is one of these methods; in fact, it is the most popular one. No matter the nature of the accounts, whether it is an account in a social network, or an email account, installing passwords to it is the best that one can do in order to protect his/her account from uninvited curious â€Å"guests†. The objective of this paper is to analyze how violating one’s account by cracking its password is regarded from the privacy ethical point of view. The paper shall present the legislative acts that tend to legally protect personal information from hackers and their practical application in the real life. The paper is divided into two chapters. The first chapter is dedicated to the history of hacking and its development. It will also describe the most common methods of password violation and the hackers’ point of view on this matter, under the privacy issues. The next chapter will describe the acts that are meant to protect personal information and guarantee one’s privacy and their efficiency in application. Some popular law cases connected to password hacking will be described and analyzed. Most of us associate the activity of â€Å"hacking† with illegal conduct, infringements and law violations. Of course, a hacker for us represents a law disobedient person, some kind of a rebel that instead of living his life normally chooses to spend days and nights in front of a computer and break into

Persuasive Speech Essay Example for Free

Persuasive Speech Essay I. Introduction â€Å"The surest way to corrupt a youth is to instruct him to hold in higher esteem those who think alike than those who think differently.† This quote by Friedrich Nietzsche speaks volumes toward the importance of individuality and self-expression. It shows how conformity can lead to complacency and â€Å"corrupt† our most valuable resource, our youth. School uniforms do just that. The requirement of school uniforms can cause more problems than they solve ranging from elevated stress levels to legal issues. People will always have their opinions on the benefits of school uniforms though it’s important to consider both sides of the argument as well as considering other options such as the option of a dress code. Growing up in Salina, Kansas left me with only a few educational options; of three schools, two are public. Which public school you attend is determined by where your residence is in correlation with pre determined district zones. Having never been subject to uniforms I can’t personally speak for their pros or cons, I can however give insight into the liberty and self-expression I experienced by attending a public school that implemented the use of a dress code instead of a strict uniform policy. II. More harm than good A. As more and more people are beginning to associate with the opinion of school uniforms being a beneficial policy, they neglect to take into account how it individually affects each of the students. B. School uniforms are usually expensive and are often times, expected to be purchased by the student’s family. This can raise stress in the home environment due to economic strain on the household creating a less than satisfactory place to study. C. According to Scholastic Scope, another point to consider is that of vanity. Uniforms can be uncomfortable and less flattering to certain body types than others causing the student to become more stressed and anxious than before. D. In addition many researchers believe that uniforms inhibit self-expression and can cause more problems through students â€Å"acting out† (Lauren, Tarshis, 2011). III. Effect on Behavioral Problems A. It’s hard to pinpoint what makes a student behave inappropriately. What’s even more difficult is finding a solution for what’s causing them to do so. For years, people had thought school uniforms could be the solution to behavioral problems with in our academic system stating that they would make it an equal environment where a student didn’t have to worry about what they wore, and how they would stand out in a positive or negative way. B. Initially, in a study conducted from school years 1995-1997 at the elementary school level researchers found that after implementing school uniforms, behavioral problems within the schools studied actually declined. C. Though this argument seems logical, further research proved this theory to be incorrect. In a 1998 study, researchers D. Brunsma and K. Rockquemore found that when other factors were taken into account school uniforms had little to no effect on behavior within the school. They also found that uniforms had no effect on such things as substance abuse, school attendance, and crime within the academic institutions researched (Tanner, 2010). D. School uniforms do provide an equal setting to learn, that much is true, but the problem lies within. If a student feels suffocated by conformity, the student may act out in an attempt to individualize him or herself and stand out in the crowd. E. Without a proper foundation built on research, it’s impossible to say uniforms are beneficial. IV. Legality A. In addition to a lack of a strong foundation built on research, the requirement of school uniforms brings up a legal debate, one of constitutional rights. B. In the case of Tinker v. Des Moines, (1969) it was ruled unconstitutional to force the requirement of school uniforms on the public school system. This was ruled unconstitutional due to infringing on the first amendment right of freedom of speech. It’s stated that you have the right to express your thoughts and opinions on a controversial topic through the attire you choose to wear. (Tinker, 1969). C. A school uniform policy may also force someone to wear something that goes against their religious beliefs, adding fuel to the controversy. D. It’s important to keep in mind how wide of a variety of students attend public schools. If they are truly available to anyone, then you must make the policies flexible for everyone. V. Other options A. To allow for individuality as well as maintaining an equal learning experience for every student, there’s another option to take into consideration. B. One option is tightening dress codes within the school. Instead of a strict uniform based policy, this would allow students to express themselves and remain individuals while still being able to relate with one another, not alienating any student from the other. C. Some of the inner cities that have adopted the uniform policy are finding many students have difficulty paying for the expensive attire. This would also allow for students to have the option to purchase cheaper clothing, still within the dress code. VI. Other argument A. Though there isn’t a strong foundation for research of the subject, many remain convinced that uniforms are the best way to help our public school system. They believe how a student perceives their academic institution plays a major role in how the student performs. B. A students perception of their academic institution and the environment within them is referred to as school climate and is determined with the use of surveys categorized into subscales. C. The National Association of Secondary School principals conducted a study that with the use of surveys such as this, attempted to determine if school climate was better within schools that required the use of uniforms. D. The study proved uniforms to be beneficial with students reporting climate as more positive in 9 out of 10 subscales (Murray,1997). E. With that being said, a students perception of their schools environment is only a fraction of what makes an equal and efficient learning environment for the entire studen t body. VII. Conclusion As John F. Kennedy once said, â€Å"Conformity is the jailer of freedom and the enemy of growth.† Whether or not the requirement of school uniforms is a beneficial addition to the public school system will continue to remain a controversial issue though the true controversy lies within the uniform policy itself. Self-expression is an important aspect in shaping a person into who they are. So in order for our public school system and the pupils within it to grow and develop through success, it’s our responsibility to keep uniforms out of our public school system.

Symbols in Beloved

Symbols in Beloved The degradation imposed upon all slaves, the relationships among enslaved and the changes in their own perception of themselves, the meaning of time and memory and how it influences the future are some of the problems explored by Toni Morrison in her novel Beloved. What really impressed us while reading the book were the various ways she approached her readers. The style combines literary realism with biblical myths, folklore, and pure historical reality with deep symbolism. The role of the symbols is the focus of this paper. Different authors have investigated the symbols in Beloved but still not much is written about some of the symbols that are the object of this research the number 124, the name Sethe and the colours used in the narration. The three symbols will be approached separately despite their common role in the narration. The main task is to familiarise with these symbols, to present some authors remarks about them and to point out the multiple ways to read symbols. A further analysis of their interconnection may come out as a separate work. A symbol, as defined by Merriam-Webster online Dictionary and Thesaurus is something that stands for or suggests something else by reason of relationship, association, convention, or accidental resemblance. Quite often it is a visible sign of something that can not be seen. The word symbol comes from the Greek verb symballein which means to put together and the noun symbolon which means mark, taken or sign. To suit our purposes a more complex explanation of the symbols will be of better use: A symbol has complex, not only literal meaning, but also additional meaning(s) beyond the literal. Sometimes the literal meaning of a symbol is absurd, so that the symbolic meaning over-rides and cancels out the literal meaning. A symbol may have more than one meaning. In fact, the most significant symbols do convey an indefinite range of meanings (Doty 1). But one should not forget that the meaning of a piece of literature depends on the readers freedom to perceive and understand it in a unique way. So weather a symbol is well chosen or not will be judged by the way the reader responds to it. In Beloved Toni Morrison uses a variety of symbols in order to escape from the conventional and at the same time to ensure that the message she wants to convey will reach its audience. Colours, numbers, names, trees and different images all come to help her transfer her ideas to the public. In this work the focus will be on three main symbols used and their role in the narration: number 124, the name Sethe and the colours. Number 124 Having in mind the idea of symbols and their meaning, the first thing that strikes is number 124. It actually is connected to the spot where most of the action takes place the house at 124 Bluestone Road, .a residence where every inhabitant feels secure, surrounded by the community and sometimes suffocated by the too tense atmosphere. But if the reader decides to look further, he will notice that if the separate digits are summed up, 7 is reached. 124 fits this astrological delineation because the sum of the three digitsadd up to aforementioned 7 (Essay on Toni Morrisons Beloved 1). According to the numerology number seven represents creation as well as vitality and mystery which are the key points of the whole novel. It also identifies a positive renewal and stands for the punishment, the purification and the penitence. Another way to interpret the number is that 124 stands for Sethes four children among whom the third one Beloved, is absent (Atousa 6). Perceived in this way the symbol is extremely strong in reminding the reader of the murdered child, its ghostly presence in the life of the family and Sethes great sense of loss. The Name Sethe Even the name of the protagonist Sethe is symbolic. Using it Toni Morrison connects the story of the proud and independent woman who has dedicated all her life to her children with the ancient Egypt, on one hand, and the Holy Bible, on the other. The two ways to read the symbol may be seen as an attempt of the author to reach a wider audience or to show the complexity of the character. The God of chaos, wind and storms Seth- a man with the head of an animal or bird, gives some masculine features to this female slave but at the same time emphasises her chaotic state of mind that leads to breaking down the polarities of right and wrong (Lewis 1). The Biblical Seth the child of Adam and Eve also adds strength and determination to her character and represents her skills to fight and overcome difficulties. Yet, as a typical representative of the enslaved, she has spent all of her efforts not trying to avoid pain but to get through it as quickly as possible. The Colours Colours take significant place in the setting, describing the way people feel or conveying hope for a brighter future. They are symbols of life which Sethe does not take for granted. Trying to find the vitality in the moment, she follows her inner self. Black and white represents the obvious contradiction between the world of people whose skin is white and those with black one. White is usually accepted as a symbol of innocence, life, light, purity, or enlightenment, while black is seen as a cold and negative colour suggesting passivity, death, ignorance, or evil. In Beloved one can speak of colour-consciousness presented as a part of a relationship that has affected the lives of many. Baby Suggs, Sethes mother-in-law, says Those white things have taken all I had or dreamed. . . and broke my heartstrings too. There is no bad luck in the world but whitefolks(89). Her words describe the bitterness and destruction crying deep in her heart. Another symbol coming from the red part of the spectrum could be seen over and over again throughout Beloved. Red symbolizes action, courage, vitality. For Amy Denver, the red velvet signifies her ambitions for a calm and peaceful life, while the red heart of Paul D stands for his emotions. Life and death, presence and absence go together in the novel and their influence could be felt at each stage. The red roses which line the road to the carnival herald its arrival in town but also mark the beginning of new life for Sethe, Denver, and Paul D, their expectations. These roses at the same time are to remind the death. Red is all that Morrison need say, for she shows us what it means to know color as a matter of life and death (Morey 1040) There are many different artistic devices used in literature. Toni Morrison has applied a variety of techniques but certainly a strong point in her style in Beloved is the usage of a vast number symbols conveying often mixed messages. 124 when summed up makes seven which symbolises creation and vitality but seen as a sequence is the sign of something lost forever. Sethe is both the name of the child of Adam and Eve, strong in coping with difficulties and the name of the God of chaos and storm, restless in his pursuit of good and bad. Black and white, dark and light, the colours that are commonly associated with the slaves and their enslavers and red the colour of love and yet sometimes smelling of death. The symbolic dimension of Toni Morrisons novel goes together with the development of the narrative and sometimes even takes over. It is a powerful means to present the plurality of races, genders, classes, and ethnicities in America at that time. Karen Bernardo says that just as characterization and dialogue and plot work on the surface to move the story along, symbolism works under the surface to tie the storys external action to the theme(Bernardo 1). That external action in our opinion is often more influential than the surface one as symbols convey deep messages that are transferred sometimes even without the conscious knowledge of the reader. The only requirement is to read with open senses.

Ritz Carlton Background :: essays research papers

The Ritz-Carlton Hotel Company has achieved so much fame in their marketplace that they have attained what is referred to as â€Å"The Ritz Mystique.† Among the grand hotels of the world, The Ritz-Carlton hotels and resorts are famous for luxury, spectacular surroundings and legendary service. They have gained this title with dedication and award-winning hotels that reflect the 100 years of tradition that stand behind them. Discovering the fascinating history of Ritz-Carlton hotels, illustrates their commitment on relentless training to improve their quality in service and their strategy. Ritz-Carlton has achieved a Gold Standard of value and philosophy by which they operate. The Ritz-Carlton Hotel Company, L.L.C. originates with the 1983 purchase of The Ritz-Carlton, Boston by William B. Johnson, and the purchase of rights to The Ritz-Carlton name. The standards of service, dining and facilities of this Boston landmark serve as a benchmark for all Ritz-Carlton hotels and resorts worldwide. In 1927, Edward N. Wyner, a local Boston real estate developer, was asked to build a world-class hotel. Wyner agreed because he knew The Ritz-Carlton name would secure immediate success. He received permission from The Ritz-Carlton Investing Company and the Paris Ritz for use of the name and set out to create luxury in the heart of Boston. Edward Wyner died in 1961. However, the Ritz legacy endured with Charles Ritz, son of Cesar Ritz, who was an active board member of The Ritz-Carlton until his death in 1977. In 1983, Blakely sold the hotel and the rights to The Ritz-Carlton name to William B. Johnson, who established The Ritz-Carlton Hotel Company. The company has grown a collection of the finest hotels around the world since. Several of these hotels are historic landmarks, following a commitment of The Ritz-Carlton Hotel Company to preserving architecturally important buildings. One of these examples is The Ritz-Carlton, Huntington Hotel & Spa. As a famous Pasadena landmark for nearly 100 years, the Huntington Hotel went through many owners and stages to get where they are today. The hotel was finished with its final rebuilding and renovating stages and reopened as The Ritz-Carlton, Huntington Hotel in March 1991. Originally the hotel was constructed in 1906 and opened in February 1907 as the Hotel Wentworth. Financial problems and a disappointing first season forced the Hotel Wentworth to go out of business. Railroad tycoon and art collector Henry Huntington purchased the Hotel Wentworth in 1911, renaming it the Huntington Hotel.

Managing Strategy: Case Study of Thornton plc Essay

1.0 Thornton Plc – an Overview: Occupying 8 percent market share of the UK boxed chocolate market in the year 2002 the company Thornton had witnessed a decline in its profits even from the year 1998. The turnover of the company and the operating profits of the company for the years 1994 to 2003 are presented below: The company was largely depending on its in house manufacturing facility and also adopted the marketing strategy of distributing the products through its own retail units established throughout the country. To some extent the company also adopted the franchising route also. Though the company was rich in its internal resources and good in the new product developments, the manufacturing and marketing strategy adopted by the company posed difficulties in meeting the seasonal demands which constituted a major percentage of the sales of the company. This part of the paper analyses the strength of the internal resources of the company. 1.1 Internal Resources: The success of any business depends on the strength of its internal resources which greatly facilitates sustaining the growth achieved by the firm. It is equally important for the company not only to achieve reasonable growth in the profits and sales but also to sustain the growth established by it. The internal resources of the company come in handy to help the company to retain the level of growth being achieved by the company. The internal resources of the company Thornton Plc can be detailed as below: A Complete Value Chain: The strategy of the company in having in house manufacturing facility coupled with its own retail outlets represented a complete value chain which is a distinct internal resource the company possessed. Even though the company resorted to external sources for non-core products and the basic liquid chocolate, the company retained the core manufacturing activity and the recipes. This enabled the company to ensure the quality of the ingredients to the chocolates and maintain its exclusivity in the market. Assets and Competencies of the Company: The distinct advantage the company was carrying was its capability to manufacture its requirements with its own facilities. This had enabled the company to maintain the freshness of its chocolates which became a distinguishing feature for Thornton’s products. This represents the internal resources of the company in the form of its ‘physical assets’. The other ‘physical assets’ that helped the company in maintain its market position is the number of the company’s own retail shops spread throughout the country. A graphical representation of the total number of retail outlets owned and franchised by the company is produced below: Intangible Assets: The goodwill earned by the company by maintaining the quality of its products and the quality of its service to the customers account for the intangible asset the company holding as an important internal resource of the company. Product Differentiation: Another feature that distinguished the chocolates of Thornton is the finishing. While competitors like Cadburys’ products are moulded, Thornton used a handmade appearance to the products by enrobing them in chocolates. In this way Thornton could make a marked ‘product differentiation’ that can be counted as a valuable internal resource that the company could use for improving its brand image. Quality of Service to the Customers: By having most of its sales done by its own shops, the company was able to provide a quality service to the customers. Through services like writing personalized messages on chocolates by icing on the top on important occasions, providing specialised gift wrappers etc the company could get to the fifth place by customers’ choice in the high-street vendors. Product Innovations: Developing new products was a passion for Thornton. This is evident from the fact that in the year the company could add 27 new ‘countlines’ and 132 new and updated products in the year 1998.       Unique and Core Assets and Competencies: The Unique assets of the company can be found in its in house manufacturing facilities that contributed largely for the quality of the products. However with the available manufacturing facility the company was unable to meet the peak seasonal demand which represented the threshold limit with respect to this unique asset. Similarly the core competency represented the company’s ability to innovate as many number of new products to cater to the market. But the threshold limit for this competency was the failure of the company to concentrate on the retailing and the poor locations of the shops that could not give the true advantage of this core competency of new product innovation. 1.2 Strengths and Weaknesses of Thornton Plc: While commenting on the internal resources of any firm it is customary to do an analysis of the firm’s relative strengths and weaknesses. An analysis of the strengths and weaknesses of Thornton is detailed below: Strengths: In house manufacturing facility: The availability of in house manufacturing facility enabled Thornton to ensure the quality of ingredient and thereby ensure the quality of its products. It was also possible to maintain the freshness f the products.   Own retail outlets: The establishment of the company’s own retails shops gave the strength of meeting a higher level of customer service and also an effective distribution of the products among own retail units. Capability to innovate new products: The distinct capability of the company to involve itself in innovative products with new recipes had resulted in increasing its sales at some point of time. Several attempts by the company to promote the sales on this strength had proved successful. Strong brand image: The quality of the Thornton’s products coupled with its freshness had created a set of loyal customers to the company and resulted in the creation of a very strong brand image for the company Sound technical knowledge in terms of recipes: This strength has helped the company to plunge in to the creation of many new products that finally proved successful in the market. Added marketing strength through franchisee stores: In addition to the own retail units, the company also adopted the policy of giving franchise rights to more retailers which proved a distinct strength for the company in terms of marketing of its products. Unique product differentiation: The Company had clearly excelled itself in the segment of boxed chocolates which has proved to be the company’s core strength. Strong market presence in the boxed chocolate segment: Having specialized in the boxed chocolate segment the company made its presence felt in the segment. Weaknesses: Heavy Seasonal Demand: More than 50 percent of the sales of the company resulted from the sales during Christmas, Easter, Valentine’s Day and Easter Sunday. This led to pressure on sales at shorter periods and at times poor sales if there were disturbances in the seasonal sales due to some reason. Dependence on one key product: Excessive dependence on a single product like boxed chocolates had always proved a cause for the failure in sales. Similarly the company depended on the sale of innovative Easter Eggs for the year 2000 that proved an expensive lesson in that more than 300,000 chocolate eggs were left in stock unsold, making the company to sell at half the price. Low quality products and service from franchisee and associated companies: Many a times the associate companies with whom the company had selling arrangements sold products of lower quality. The franchisees, their core product not being chocolates could not provide a quality service to the customers Poor automation capabilities leading to higher labour intensiveness: The finishing of the products with chocolate enrobing made the automation impossible and also due to seasonal sales the company had to employ additional labourers for manufacture as well as for sales during season times which proved expensive. Frequent changes in the marketing strategies: Due to some reason or other the company faced failures successively which made the company change in the marketing strategies. Also changes in the Chief Executives also brought new strategies into practice. Being impulsive purchase unpredictable demand: The chocolate being an impulsive purchase made the demand for the products unpredictable leading to manufacture of the products without a planned approach. Weather conditions affecting seasonal demands: Since the sales of the company were heavily seasonal, any weather conditions that affect the festivals also affected the sales of the company. This was evidenced in the Christmas for the year 1998, when the sales went down by 3.8 percent for the same period last year due to extended summer that affected the buying of customers. Shorter shelf life of the products: One of the major weaknesses of the company was the short shelf life of the products. As against the use of the vegetable fat as the base by the competitors which gave them longer shelf life, Thornton used cocoa base to keep the authentic quality of the products which made the shelf life shorter for the products. Product lines demanding own manufacture: Several products of the company were fit to be manufactured by the companies own manufacturing facilities only. On a research the management of Thornton identified that at least 70 percent of their products need their own manufacturing facility. Higher manufacturing costs: Since most of the products are being manufactured by its own facilities the company could not have a closer control in the manufacturing costs. Moreover the employment of additional workers on peak seasons also increases the manufacturing cost. 1.3 Product Market Research: The Company’s core product range included the boxed chocolates, where it has to meet the competition from major players like Cadburys and Nestle. The company had to compete with high street specialist retailers such as ‘Body Shop’ in  £ 5-10 price range. The percentage of market share of different companies in the boxed chocolate market is graphically represented below: It may be noted that Thornton was able to retain the market share of 8 percent from the year 1999 to 2002 sheer by the product quality against the stiff competition of not only other chocolate retailers but also form others selling postal gifts of wine and flowers. The introduction of 27 new products in ‘countlines’ in the year 1997 and 132 varieties in the year 1998 witnessed an increase in sales of up to  £ 133 million for 1998 and also brought new male, children and teenage customers lowering the average age of the customers. The company planned to increase the new products and re-launch of old products up to 92 percent for Valentines Day, 100 percent for Mothers day and 91 percent for Easter Sunday for the year 2000. New product development with a focus on day-to-day sales rather than for meeting the seasonal demand was taken up to reduce the excessive dependence on the seasonal sales. 1.4 Internal Resources and the Firm’s Competitive Advantage: The competitive position of a firm is determined by its product superiority and the relative market position. These aspects are enhanced by the internal resources and capabilities possessed by the company that adds the competitive edge of the organization In the case of Thornton, the company was clearly placed in more competitive position as compared to other players in the market. The better quality of its products that could be achieved as a result of its own manufacturing facilities is a distinct competitive edge the company possessed. Similarly the positive effects of other internal resources like the establishment of its own retail outlets and the product innovation capabilities had contributed much to the improvement in the marketing ability of the company.                Question 2: Marketing Strategy of Thornton Plc: The marketing strategy of Thornton can be analysed on the basis of the available marketing strategy models. 2.1 Porter’s Generic Strategies: As perceived by Michael Porter in his book ‘Competitive Strategy: Techniques for Analysing Industries and Competitors’ the competition in any business can be reduced to three broad strategies. These strategies are known as ‘Porter’s Generic Strategies’ and are: Cost Leadership Product Differentiation and Market segmentation The competitive strategy of Thornton can be identified with Product differentiation and market segmentation but not with the cost leadership as the company was never able to have a comfortable cost position because of its high packing costs and heavy seasonal demand for the products. 2.2 Bowman’s Clock: As compared to the Porter’s Generic Strategies Cliff Bowman had developed competitive advantages in relation to cost advantage or differentiation advantage. Bowman identified eight core strategies in any business based on the firm’s competitive advantages. They are: Low price/Low added Value: signifying segment specific strategy Low price: being adopted by a cost leader as a result of price wars and low margin on the products Hybrid Option: Represents low cost base and reinvestment in low price and product differentiation. Product Differentiation: This option is being exercised with a price premium and without a price premium. Focused Differentiation: Involving perceived added value to a ‘particular segment’ that needs a premium. Increased Price/Standard: higher margins if competitors do not value follow/risk of losing market share. Marketing Teacher Increased Price/Low Values: This option can be exercised only in a monopoly situation Low Value/Standard Price: This strategy will result in a loss of market share.    Out of these eight strategic options developed by Bowman, Thornton had been following the Product differentiation Strategy originally and later on shifted to ‘focused differentiation’   to capitalize on their product strength. In the case of Boxed chocolates the firm had adopted the   product differentiation with a price premium.          2.3 Ansoff’s Matrix: Developed by Igor Ansoff, this model uses two basic components of marketing namely Products and markets to identify four generic growth strategies namely Market Penetration, Market Development, Product Development and Diversification. Ansoff’s Matrix is â€Å"a framework for identifying the corporate growth opportunities† (Tutor2u) Market Penetration involves more of the same product to the same customers Market Development uses new customers for existing products Product Development uses new products for existing customers and Diversification involves new products and new customers. Ansoff’s Matrix: Example of Thornton The example of Thornton matching the Ansoff’s Matrix can be explained as below: Market Penetration: Increase in the share of chocolate business at the expense of Sainsbury and Asda. Market Development: Movement into more distribution channels like ‘joint venture’ shops with Birthdays Group – a 500 strong chain of greetings cards and novelties outlets; exclusive supply arrangement with Tesco; expansion in to France, Belgium and USA Product Development: Thornton attempted to do product development increasing the rate and scope of new product innovation, repackaging and re-launching of old products that added 27 products in the year 1997 and close to 132 products in the year 1998. Diversification: Thornton developed new product ranges like desserts, ice cream, sponge puddings, cakes and cheesecake.          2.4 Five Forces Model: Thornton’s position with respect to the industry can be analysed on the basis of Michael Porter’s Five Force analysis. â€Å"Porter provided a framework that models an industry as being influenced by five forces. The strategic business manager seeking to develop an edge over rival firms can use this model to better understand the industry context in which the firm operates.†(QuickMBA) Barriers to Entry: Though technologically there is no barrier for the new entrants to the market, the accesses to the distribution channels pose a great barrier to entry. Establishment of a new brand also would take considerable time and money in the form of advertising and promotional expenses. This acts as a barrier to the new entrant to the industry. The strength of this force is negligible. Threat of Substitute: There are a number of substitute products available for the products of Thornton. The new products from the competitors like Nestle and Cadburys as well as products from other brands and own label manufactures often pose a problem of substitute products available in the market. Switching to substitute products for the customers is inexpensive and easy as every brand is available in plenty in the various outlets like petrol bunks, novelty stores, greetings cards stores, super markets and specialized shops. The strength of this force is to be reckoned with. Buyer Power: The ultimate consumer being the buyer the force exerted by them on the industry is sizeable. Any small change in the quality of the products or in the level of service will make the buyers switch their loyalty to other brands. Moreover, being an impulse purchase the availability of a number of substitutes and the inexpensive way to switch to other brands make the buyer power act as a strong force.    Supplier Power:   The timely delivery of the product depends on the availability of the base materials in the right quality and right time. Though it is not difficult to establish new sources of supply it may take some time to establish the required level of quality and reliance on the timely deliveries. But the supplier cannot threaten to increase the price at his convenience as there a number of suppliers are available in the market. Hence it can be said that this force is only mildly acting on the industry. Competitive Rivalry: As such the industry is highly competitive with four major players occupying 72 percent of the market share. Any small downward trend in the market share of Thornton will be taken advantage of by the major players acting in the industry. Moreover except the force of ‘barriers to entrants’ and ‘suppliers power’ to some extent other forces are acting very strongly on the industry. Hence it can be said that the competitive rivalry is very high for Thornton Plc. Question 3: Relationship between Thornton and Marks & Spencer: The case study of Marks & Spencer also indicates the different strategies adopted by the firm to sustain its growth attained over a period. The basic weaknesses in the company that led to the downward trend of the company were: Excessive dependence on the suppliers within UK which increased the cost of the products for the company and affected the profitability Expansion of business within Europe and in the USA that finally proved unworthy or not maintainable due to various reasons Expansion and refurbishment of own retail units in the UK which increased the capital cost of the firm Development of new product lines like food when there was so much to be done in the existing clothing business. Thus the experiences of both Thornton Plc and Marks & Spencer can be identified as more or less same with the only difference is that Thornton depended heavily on the seasonal business. Marks & Spencer followed a Hybrid strategy under Bowman’s clock. With the experience of both the firms in the same direction it is quite possible that the business of the both the firms can be combined to take advantage of the advantage of the combiner synergy. However while combing the businesses by selling the chocolates through Marks & Spence r the following points need to be taken into account. 3.1 Overlap of Network: Though Thornton had a long standing supply arrangement with Marks & Spencer with a renewal of such supply arrangement may pose the problem of the overlapping of the network of the customers of both the stores, especially in locations where both Thornton and Marks & Spencer have their retail outlets. Being a commercial customer it is quite possible that the products offered by Marks & Spencer may differ by style and recipe from those provided through Thornton’s own outlets. It may not be possible for the customers to be sure as to whether the products were really made by Thornton. The authenticity of the products may not be fully realized in the perspective of the customers. This is one aspect that needs consideration when a decision to renew the contacts with Marks & Spencer is to be ever thought of by Thornton. Another issue that Thornton needs to consider is the quality of service to the customers. Marks & Spencer having it thrust on its core products of clothing, food and beauty products it may be difficult for the company to attach the same importance that Thornton gives its products. The personalized approach that is being attributed to every customer at the Thornton store may not be expected out of Marks & Spencer. The availability of substitute products by the side of the products of Thornton may also pose a problem for an effective increase in the sales of Thornton’s products. The product promotions and advertising for the competitors’ products will have its own impact on the sales of the Thornton’s products unless an exclusive arrangement with Marks & Spencer is entered only to deal with Thornton’s products. The display and product promotion of Thornton by Marks & Spencer is another area that needs to be addressed. The floor space and the kind of visibility to the products Marks & Spencer may offer to Thornton’s products will greatly depend upon the financial gain that M&S get out of the deal with Thornton. Hence a careful discussion and finalization of the contract is a pre requisite for Thornton to expect the kind of treatment for its products by M&S as the company expects to have. Thornton should look into the cost aspects and the projected sales through the outlets of M&S and decide on the financial working arrangement with M&S. 3.2 Possibilities of Other Working Arrangements: Thornton may look into the possibility of entering into other arrangements like renting a small shop floor area with M&S in the location where they don’t have their own retail units. Thornton may appoint its own staff to look after the sales and thereby can ensure the quality of service to its customer. The company may enter into a profit – sharing arrangement with M&S to create interest on the part of the latter to offer its shop area to Thornton. In this way both companies can retain their identities and at the same time work for the mutual profitability. This would eventually result in the increase in the sales of Thornton. This ‘shop within shop’ arrangement may be effective in controlling the cost of expansion for Thornton to expand in locations where M&S have its own stores. Moreover this sort of alliance is easy to work out and less complicated in terms of fixing the benefit to M&S. There will be no commitment on the part of M&S to assure any minimum sales also. 3.3 Merger: Another distinct possibility that can be worked out to the benefit of both the companies is a merger of both the companies for an agreed consideration to be paid to the shareholders of Thornton. This was what was tried by the company in the year 2003 to offer its management buyout arrangement. However, since the price for the control of the company was higher, at 180p per share there were no potential bidders for meeting the required price and the talk of a bid for Thornton disappeared in early 2004. Unlike this a workable merger proposal between both Thornton and Marks & Spencer can be worked out on reasonable terms that are beneficial for both the companies. This way the synergies of the merger of both the companies can be enhanced to take advantage of the combined forces of sale. Similarly there will be the distinct advantage of the customers of both the companies being attracted to the products of Thornton which may result in the improvement in the sales of the products of Thornton. Another distinct advantage may result in the form less cost of expansion for the merged company as the existing retail shops of Thornton can function as the retail units of the new merged entity or in the name o Marks & Spencer if it agreed to retain the name of M&S if it is agreed as a part of the merger arrangement. These shops can also market the products of M&S also depending on the availability of space in the erstwhile Thronton.                      References:    1.Marketing Teacher The Strategy Clock: Bowman’s Competitive Strategy Options http://marketingteacher.com/Lessons/lesson_bowman.htm Tutor2u Business Strategy: Ansoff’s Matrix http://www.tutor2u.net/business/presentations/strategy/ansoff/default.html QuickMBA Strategic Management: Porter’s Five Force, A Model For Industry Analysis   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  http://www.quickmba.com/strategy/porter.shtml